International SEO Audit
A full review of your current international setup — hreflang implementation, URL structure, indexing behavior by country, and content performance across every market you target.
International SEO
We handle the hreflang, URL structure, and localized content strategy that gets each version of your site ranking in the right market, without your regions competing against each other.
Sample audit preview
International SEO audit
Trusted by global brands, e-commerce companies, and SaaS businesses expanding into new countries and languages.
Sound familiar?
You've translated your site, maybe launched a few country-specific pages, and expected the traffic to follow. That's rarely a translation problem — it's an international SEO problem.
Tap everything that applies to you
How many sound like you?
If you checked even one box, your global expansion is likely leaving traffic — and revenue — on the table in markets you've already invested in reaching.
The basics
And Why It's More Than Just Translation
In short: international SEO is what makes sure every market you expand into gets its own fair shot at ranking — without undermining the markets you already have.
International SEO is the practice of optimizing your website so search engines can determine the correct language or country to serve to each user, and so each regional or language version of your site can rank on its own merits, without cannibalizing the others.
It's a common misconception that international SEO just means "translate your content." In reality, it requires its own set of technical signals — hreflang tags, URL structure decisions (ccTLDs, subdirectories, or subdomains), international keyword research, and content localized for how people actually search in each market, not just what the words translate to.
Get it wrong, and search engines get confused about which page to show whom — leading to the wrong version ranking in the wrong country, duplicate content issues, or pages competing against each other instead of the competition.
The difference
Services
We handle the full technical and strategic scope of ranking across borders — not just translation.
A full review of your current international setup — hreflang implementation, URL structure, indexing behavior by country, and content performance across every market you target.
We implement and audit hreflang tags across your site so search engines correctly match each page to the right language and region, and returning-link errors and conflicts get caught before they cost you rankings.
We help you choose and implement the right international URL structure for your business — country-code domains, language subdirectories, or subdomains — based on your resources, goals, and target markets.
We research how your target audience actually searches in each market and language — not just direct keyword translation — so content is built around real local search intent.
We go beyond translation, adapting tone, examples, currency, units, and cultural references so content resonates naturally with each local audience.
We configure international targeting settings correctly so search engines understand which country or region each version of your site is meant to serve.
We identify and resolve duplicate or near-duplicate content across language and country versions of your site — a common and costly issue in multi-region setups.
We build region-specific backlinks from locally relevant, authoritative sites in each target market to strengthen local authority signals search engines rely on.
We address site speed and technical performance across regions — including CDN configuration — so international visitors get fast load times regardless of location.
For markets where Google isn't the dominant search engine (such as Baidu in China or Yandex in Russia), we factor in the specific requirements of the search engines your audience actually uses.
We track rankings, traffic, and performance separately for each country and language, so you know exactly how each market is performing — not just a blended global average.
How it works
Clear steps, plain-English reporting, and nothing marked “done” until it’s verified.
See how we work in detailWe review your current hreflang setup, URL structure, and indexing behavior to see exactly what's working — and what's confusing search engines — across your markets.
We build a plan that prioritizes your highest-opportunity markets first, based on search volume, competition, and business goals.
We implement hreflang, fix URL structure issues, and resolve duplicate content and indexing conflicts — directly or alongside your development team.
We guide keyword research and content localization for each target market, ensuring content matches real local search behavior.
We track rankings and performance market by market every month, catching new hreflang or indexing issues before they spread.
No surprises
Every international SEO engagement includes:
Who we help
selling into multiple countries or currencies
expanding into new language markets
managing several country-specific websites or subdirectories
that want to avoid common setup mistakes
already operating internationally with unclear or inconsistent rankings by region
FAQ
Straight answers. If yours isn’t here, ask it in the audit form — a strategist will reply.
See all FAQsTranslation converts the words. International SEO ensures search engines correctly serve the right version to the right audience (through hreflang and URL structure), and that content is localized around how each market actually searches — not just translated keyword-for-keyword.
It depends on your resources, goals, and how many markets you're targeting. We help you weigh the tradeoffs — ccTLDs offer the strongest geo-targeting signal but require the most resources; subdirectories are easier to manage and build on your existing domain authority.
Hreflang is an HTML attribute that tells search engines which language and country a page is intended for, so the right version shows up in the right region's search results. Misconfigured hreflang is one of the most common — and most damaging — international SEO mistakes.
Not if it's set up correctly. Poorly implemented international SEO (conflicting hreflang, duplicate content) can cause cannibalization, but a properly structured setup allows each market to grow independently.
Both. We handle the technical implementation (hreflang, URL structure, indexing) and guide the content and keyword strategy needed to make each market's content actually resonate and rank.
This depends on your existing traffic, competition, and business goals in each region. Our audit process helps identify which markets offer the fastest, highest-value opportunities to start with.
Free audit
Every day your international setup is misconfigured is a day you're losing traffic in markets you've already invested in reaching. Get a free, no-obligation international SEO audit and see exactly what's costing you rankings.
No pressure. No jargon. Just a clear picture of what's fixable — and what it'll take to rank across every market you serve.